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The site hvacrockford.net states the following, "In rebates OR up to 72 months." I observed that the webpage stated " These dates may be subject to change." They also stated " Your Leaders in Residential and Commercial HVAC in Rockford, Illinois. Keeping Your Family Comfy 365 Days a Year. Save Up To 1,700. In rebates OR up to 72 months. These dates may be subject to change. Your Leaders in Residential and Commercial HVAC in Rockford, Illinois. Keeping Your Family Comfortable 365 Days a Year." The meta header had HVAC Contractor Rockford as the first keyword. This keyword was followed by IL, Rockford, and IL HVAC Contractor which isn't as urgent as HVAC Contractor Rockford. The other words the site used was IL.